BRAND + GROWTH

I am blessed to have had the experience of sketching an idea on a cocktail napkin, and months later seeing it displayed on a billboard.

To see an idea go from concept to reality is a feeling that I wish everyone can experience at least once in their life.

Being an entrepreneur, a founder and a marketer has given me so much.

I wish the gift of entrepreneurship on even my worst enemies, because I truly believe that economic self-empowerment would solve a lot of the problems in our world that cause us to fight and grapple with each other.

I have worked for the last 20 years as a CMO, CRO, business analyst, startup founder and product manager — creating successful brands, products, sales solutions and marketing strategy for companies, investors, clients and customers across categories such as fashion, e-commerce, media, technology, retail logistics and consumer packaged goods. I have helped businesses grow and scale their way to multi-millions dollars worth of profits. I have launched innovative products, projects, brands and ventures, created enduring digital communities, overseen memorable experiential events and deployed marketing campaigns that move the needle and deeply engage people.

Despite my past experiences, I have come to accept that moving forward, everything is changing.

In the 2020s, we are currently mired in the greatest economic, cultural and communications shift in the history of mankind.

I advise on how to create coherent and effective sales, brand strategy, product positioning, content marketing and go-to-market tactics. I support your product development, brand communications and growth - identifying gaps, opportunities and tactics that successfully create marketplace awareness for your brand.

CONTENT + COMMUNITY

My focus is on consumer products, commerce platforms & community-based digital experiences, supporting ideation to brand scale, go-to-market strategy to venture capitalization.

What exactly does that mean? Here are some of the ways I help support your team:

Evolving your corporate "promise" and product market positioning strategy

Defining target markets, value propositions and core marketing messages

Developing go-to-market strategies and overseeing tactical execution / implementation

Collaborating with external teams / agencies

Managing / optimizing marketing campaigns

Measuring / reporting on marketing campaign performance

Making recommendations to improve brand / product growth

Monitoring marketplace opportunities, competitive landscape, growth strategies and revenue optimization tactics - incorporating market data / insights into product development / enhancement cycles

Growing revenues through new product development, marketing, branding and partnerships

COLLABS

I possess an overwhelming amount of optimism for collaboration, learning, teaching and empowerment. I love to see people do well.

My approach remains consistent. I conduct comprehensive audits and analyses, identify core project objectives, optimize resource management, growth strategy and tactical execution.

If your project or venture does not compel people to feel strong emotions at a fundamental level, it will never succeed.

Let me help you tell your story, connect with your community and customers, create engagement and spur brand growth.