
Welcome! These are my (ad)ventures, current and past:MADE FOR GYM is a sportswear brand and fitness lifestyle marketplace where I've developed the complete brand architecture, roadmap and go-to-market strategy. Fitness apparel, accessories, equipment, supplements and nutrition encompass the vision for our DTC fitness / health + wellness ecosystem launching in 2026.At BLEDIN & CO., I drive global sales strategy for corporate accounts, coordinating business dev, client partnerships and branded merchandise production.With COMMERCE & CAPITAL, I've built a business media platform reaching 1,700+ subscribers monthly, leading editorial direction while managing a research team and developing coaching services alongside plans for video expansion and monetization.At MOSES Hotels & Experiences, through constant testing and optimization I'm implementing digital marketing and distribution strategies focused on creating platforms, partnerships and solutions for property investors and brokers in Mexico's Mayan Riviera, now the world's #1 real estate destination.With NEW COPY MEDIA, I directed a growth marketing agency serving Fortune 500 clients and high-growth startups, where I oversaw paid and organic acquisition strategies, creative production, and measurement frameworks. I built and tested repeatable acquisition models that drove measurable results for clients.At LAZYPANTS®, I co-founded and scaled a now legendary Canadian apparel brand from the ground up, driving 3300% year-over-year sales growth through experimentation across e-commerce, wholesale, and retail channels. I negotiated national and international partnerships while leading brand, PR and influencer strategies that fueled acquisition and retention.Throughout my time as principal owner of my holding company Bratlist Media & Company, I've built repeatable sales processes and tested monetization models across advertising platforms, commerce integrations, and subscription offerings. I approach growth as a system — building frameworks for experimentation, learning quickly from data and scaling what works.I'm deeply embedded in the AI ecosystem and use these tools daily across strategy, operations, and execution. My current AI stack includes tools like Grok, ChatGPT, Gemini, DeepSeek, Claude, Nano Banana, Midjourney and Replit.I view AI as a force multiplier — it allows me to move faster, test more ideas and deliver higher-quality work across revenue operations, marketing and product strategy.I'm also a digital creator - I create videos and publish writings about topics that inspire me:Entrepreneurship & Business: Building scalable ventures with purpose and vision.Technology & Innovation: Exploring AI, digital platforms, and the creator economy to shape the future of storytelling and marketing.Life Design & Growth: Blending philosophy, fitness, mindset and mastery to live intentionally and resiliently.We’re navigating an unprecedented era of economic, cultural, and technological transformation. I’m excited to connect with everyone who wants to have a hand in shaping the future of civilization.

MOSES Hotels - Mayan Riviera, Mexico
Founder & Revenue Officer
Founded a boutique hospitality and real-estate venture focused on acquisition, repositioning, and revenue optimization of hotel and short-stay assets in Mexico. Lead commercial strategy including pricing, channel mix, direct booking initiatives, and investor relations. Manage property due diligence, deal underwriting, broker negotiations, and post-acquisition integrations. Implemented digital marketing and distribution strategies that prioritize direct revenue, ancillary services, and repeat guest lifetime value.MADE FOR GYM
Founder & Creative Director
Developed brand architecture, positioning, and core messaging for athletic-wear marketplace. Built product roadmap and directed visual identity and content strategy. Led partnerships, influencer engagement, and community strategy to establish market presence and drive 2026 adoption.BLEDIN & CO.
Sales Director, Global Accounts
Drive global sales strategy for fashion accessories and promotional products supplier serving corporate clients. Manage enterprise accounts, custom product development, and client relationships for corporate gift shops, branded merchandise, events, and promotional campaigns. Leverage global manufacturing network to deliver apparel, packaging, and printing solutions with rapid turnaround and precision execution.COMMERCE & CAPITAL
Founder & Editor-in-Chief
Founded and operate a business media and newsletter platform reaching 1,700+ subscribers across Substack and Beehiiv. Lead editorial direction, manage research team, and oversee content production. Developed coaching and consultancy services alongside publishing operations. Executing expansion strategy including video content production, additional editions, and monetization through subscriptions and partnerships.BMC Holdings (Bratlist Media & Company)
Chief Revenue Officer
Lead revenue and commercial strategy across a portfolio of brands. Built repeatable sales processes, strategic partnerships, and pricing models. Manage go-to-market teams and oversee monetization of products including advertising platforms, commerce integrations and subscription offerings.2015 – 2023
NEW COPY MEDIA
CEO & Agency Director
Directed a growth marketing agency and product studio serving Fortune 500 clients and high-growth startups. Oversaw client strategy, paid and organic acquisition, creative production, product incubation, and measurement frameworks. Launched commerce platforms and community experiences while leading teams across strategy, production, and analytics.2010 – 2013
Rebus Productions / LAZYPANTS®
CMO & Co-Founder
Co-founded and scaled a Canadian apparel brand. Drove e-commerce, wholesale, and retail growth resulting in 3300% year-over-year sales expansion. Negotiated national and international retail partnerships and led brand, PR, and influencer strategies through launch and sale to new ownership.2011 – 2012
UJA Federation of Greater Toronto
Manager, Innovative Initiatives
Directed digital strategy and youth engagement programs. Managed multi-channel campaigns, event production and fundraising operations.2008 – 2010
City of Toronto Environment Office — LIVE GREEN Perks®
Founding Partner & Product Manager
Led product design and commercial rollout of municipal sustainability rewards program. Negotiated partnerships with national brands and developed advertising revenue streams.
Revenue Operations (RevOps) — Real Estate & Hospitality Sales — Product Management — Growth Marketing — Digital Strategy — Go-to-Market (GTM) — Sales Leadership — Brand Development — Partnership & Channel Development — Investor Relations — Market Research — Content & Community Strategy
1-437-990-6568